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GE Case Studies

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Page 105 of 134

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG080 Lessons in Customer Service From Wal-Mart
MKTG082 New Product Development at the Schwan Food Company - Innovations Through Communication
MKTG084 Calvin Klein's Scandalous Advertising - Morality vs. Money
MKTG087 Nivea - Managing an Umbrella Brand
MKTG088 NIKE - 'The Goddess of Marketing'
MKTG090 Tommy Hilfiger - The Struggles of an American Fashion Icon
MKTG091 Bumrungrad's Global Services Marketing Strategy
MKTG094 Pantaloons Retail (India) Limited - The Indian Retailing Giant
MKTG095 Hyundai's Marketing Strategies in India
MKTG096 Marketing Strategies of BusinessWorld
MKTG097 Coca-Cola's Belgian Crisis - The Public Relations Fiasco
MKTG099 Repositioning Dabur
MKTG100 Maruti Udyog Limited - The Pricing Dilemma
MKTG103 Coca-Cola's Dasani In the UK - The Public Relations Fiasco
MKTG104 Cummins India - Consumer Driven Modularization Strategy
MKTG105 Harrah's CRM Strategy
MKTG110 Marketing and Communication Strategy of Titan Industries' Watch Division
MKTG117 The Marlboro Story
MKTG118 Toyota Prius - A Case in New Product Development
MKTG121 Pricing Fuzeon - Cost of Innovation?

Case Studies by Company -"G"

 

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