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GE Case Studies

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Page 106 of 134

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG125 Segway - Still Off-balance?
MKTG127 PVR Ltd.'s Growth and Future Prospects
MKTG128 Grove Fresh Ltd - Marketing Organic Juices
MKTG129 Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy
MKTG131 Kingfisher Airlines - The 'Funliner Experience'
MKTG132 Lacoste's Marketing Strategies in the US
MKTG133 Rebuilding the 'Martha Stewart' Brand
MKTG135 ITC Food's Growth and Future Prospects
MKTG136 P&G's Vocalpoint - Using Moms for W.O.M
MKTG137 BMW's “Company of Ideas” Campaign - Targeting the “Creative Class”
MKTG139 Tata Motors: Serving an 'Ace' for Success
MKTG141 Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand
MKTG144 The Maggi Brand in India: Brand Extension and Repositioning
MKTG145 Haagen-Dazs: Repositioning a Cult Brand
MKTG147 Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign
MKTG148 Snapple's Marketing - An Unconventional Brand's Claim to Fame
MKTG149 Naming a Pharmaceutical Brand: A Product Manager's Dilemma
MKTG150 Nike's “Joga Bonito” Marketing Campaign
MKTG152 Dell's Customer Contact Center Operations in India
MKTG153 Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market

Case Studies by Company -"G"

 

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