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GE Case Studies

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Page 104 of 134

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG052 Discovery Channel - Discovering India
MKTG053 Asian Paints - Adding Colours
MKTG055 Samsung - The Making of a Global Brand
MKTG057 Barbie's Success Story
MKTG058 Luxor Writing Instruments Private Limited - Marketing Pens in India
MKTG059 The Indian Petroleum Industry: Towards Branded Fuels
MKTG060 All Out' - Marketing a Mosquito Repellant
MKTG061 Legend' - Redefining the Rules of Marketing PCs in China
MKTG062 Lóreal - Building a Global Cosmetic Brand
MKTG063 BBC World in India
MKTG065 TetraPak's Packaging Innovations
MKTG068 Krispy Kreme Doughnuts - America's Hottest Brand
MKTG069 FedEx vs. UPS in China - Competing with Contrasting Strategies
MKTG070 Tesco - The Customer Relationship Management Champion
MKTG071 Beetle : The Birth, Growth, Death and Revival of a Cult Brand
MKTG072 Virgin - Brand Extension and Brand Dilution
MKTG073 P & G Brand Management System
MKTG077 The 'David Beckham' Brand
MKTG078 Absolut Vodka - Creating Advertising History
MKTG079 Harry Potter - A Multi Billion Dollar Business

Case Studies by Company -"G"

 

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