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US Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0015 Americanism, Brand America and American Brands
MM0011 Apple’s iPod: Product Development and Extension Strategies
MM0006 Toyota’s ‘Scion’(Guerrilla) Brand in US: The Market Positioning Strategies
MES0087 Coca-Cola in Russia: Expecting Fat Growth in a Flat Economy?
MEBE0028 US Financial Crisis: Is It the Moment for Bretton Woods II?
MEBE0007 US Financial Crisis: Is Keynesian Economics Still Relevant?
ME0017 Perfect Competition under eBay: A Fact or a Factoid?
ME0014 Gas Taxes: The US's Dilemma
ME0001 Trouble in Paradise: Water Scarcity in Cyprus
MCS0015 GM in US Files for Bankruptcy; GM in India Builds the Brand
MAA0167 FedEx Kinko’s to FedEx Office: Brand Management and Cultural Integration Challenges
INA0111’s Kindle: Publishing Industry’s iPod?
INA0110 Newspaper Industry in US: Uncle Sam’s Last Wish?
HRM0056 The Line vs Staff Tussle at Hi-Speed Venture Technologies: Threatening the Company’s Future?
HRM0048 Employees as Brands: The Case of Google
HRM0045 On-Site Medical Clinics: Perks or Productivity Boosters?
HRM0015 MIT's Media Lab: Frank Moss' Culture Change
GGL0049 Yandex, Russia’s Search Engine: Googling for Growth in Google’s Backyard
GBE0073 Russia’s Tryst with Capitalism: Darkness at the End of the Tunnel?
FMB0007 Women Leaders in Fashion Business Yves Saint Laurent’s (YSL) Valerie Hermann



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