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US Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
SCJ0031IRC Indian Aviation Market: Impact of Kingfisher-Air Deccan Deal on LCCs
SCJ0026IRC DHL: Chalking Success by Partnering with its Rival UPS?
SCJ0025IRC Big Cinema Teams Up with DreamWorks: Hollywood Aspirations?
SCJ0023 Microsoft-Yahoo! Mega Deal: Competing for Competition with Google?
RTS0173IRC Toyota in the US: Strategies to Combat Declining Sales!
RTS0169IRC Jon Rubinstein's Revival Plan for Palm: 'Smart' Enough?
RTS0168IRC Ford: Survival Strategies against New Auto Giants
RTS0167IRC Diversity at Denny's: The Turnaround Strategy
RTS0166IRC Delta Air Lines (B): Turnaround Strategy and Challenges Ahead
RTS0163IRC Alcatel-Lucent: Can the New Leadership Turn it Around?
MM0066 Pringles– Combating the Launch of Lays Stax
MM0064 P&G’s Tremor – Reinventing Marketing by Word of Mouth
MM0062 Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers?
MM0061 US Bottled Water Industry Faces a New Frontier-Special Interest Group
MM0060 The U.S Steel Industry and the Tariff Policy of Bush
MM0059 The Price War: Netflix vs Blockbuster
MM0058 The Dilemma of Discounts: GM’s Bid for Market Share
MM0057 Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan
MM0046 Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough
MM0043 Dell's Business Model: Is it Time to Reinvent?



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    Executive Inerviews

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