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US Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
IPD0135IRC VOIP, SKYPE AND THE DISRUPTIVE TELECOM REVOLUTION
IPD0134IRC Vizio, US' Low-Price Flat Screen TV Maker: Can It Sustain the Growth Momentum?
IPD0129IRC Renault-Nissan's New Electric Car - Can it Keep its Claims?
IPD0128IRC Pixar - A Creative Powerhouse!
IPD0126IRC Nokia 'Comes With Music' Service: The Future Trend in Digital Music Landscape?
IPD0125IRC MySQL In Sun's Orbit
IPD0119IRC KFC's Non-Trans-Fat Menu: Offering a Healthier Alternative?
IPD0118IRC KFC's New Grilled Option: Contemporising Its Legacy
IPD0116IRC Google's Android – A Threat to Mobile Giants?
IPD0115IRC Google's Ad Planner: An Effective Tool for Media Planners?
IPD0110IRC Design Thinking': An Innovative Problem-solving Approach at P&G
IPD0108IRC Breaking the Hollywood Convention
IPD0107IRC Blackberry's New Models: A 'Smart' Move to Sustain Market Position?
IPD0106IRC Apple and Google: Closed vs Collaborative Innovation
IPD0105IRC Amazon's Kindle: Will it Spark e-book Reader’s Fire?
IPD0104IRC Amazon.com - Creating a Competitive Advantage Through iPhone Application?
INA0126 BP's Deepwater Disaster (B): Gulf of Mexico's Spill Over
INA0125 BP's Deepwater Disaster (A): Oil Industry's Value Chain Risk
INA0124 John Q: In Quest of Healthy Healthcare System
HRM0077IRC Tackling Workplace Obesity: An Ethical Dilemma for the US Employers

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    Executive Inerviews

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    Richard B Chase is considered the founder of the field of Service Operations Management
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  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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