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US Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
SCJ0019 Strategic Alliances in automobile Industry (B): The Fialt-GM Alliance
SCJ0017 Strategic Alliances in the Automobile Industry (A): The Example of Fiat-GM
RTS0157A Yum! Brand’s Turnaround Strategy
RTS0153B Hybrid Digital Radio, an upgrade to terrestrial radio: Will it bring back the listeners?
RTS0152B Circuit City's Turnaround Strategies: Can the ex-Numero Uno Bounce Back?
RTS0122 Starbucks Suffers: Schultz Returns
RTS0103P Motorola – Losing its ‘Razr’s’ Edge
POS0033P New Fiat 500: Revival of a Heritage Brand
POS0032B Fox Business Network (FBN) – Talking Business to the Common Man?
MKS0113 Unilever's Digital Media Strategy
MEBE0013 US Financial Crisis: Is this Great Depression II in the making?
MAA0163C The Cerberus Deal – The Beginning of a New Era for Chrysler
MAA0155C Whole Foods Market’s Acquisition of ‘Wild Oats’ – A Strategy to Reduce Competition?
MAA0154C Thomson Corp., Acquires Reuters: Is it in the Consolidation Phase?
MAA0152C Blockbuster Acquires Movielink: A Growth Strategy?
MAA0150B Hewlett-Packard: Culture Change through Acquisitions
MAA0147 Cadbury Schweppes: Demerging its US Beverages Company
MAA0112 Delta-Northwest Airlines Proposed Merger: Withering Industry Turbulence?
IPD0093B Will Harry Potter’s Magic Work for Universal Studios Theme Parks?
INA0119A Dell Business Model (A): Strategic Inflection Points in the PC Industry

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