Business Case Studies, US Case Study

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US Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
CSR0060IRC BP: The Cost of Going Green
CRM0005IRC Delighting Customers: US Grocery Retailer Wegman's Way
COS0105IRC Wells Fargo Deploys RSS Tools
COS0093IRC ADM, World's Largest Grain Processor: Staking too high on Ethanol?
COM0260IRC VMware, US' Virtualisation Software Market Leader: Real Threat from Microsoft?
COM0259IRC The Price War: Netflix Vs Blockbuster
COM0256IRC Mattel: Competitive Strategies in the US
COM0250IRC Hasbro's Response to Scrabulous: Legally Right, but Risking Popularity?
CCA0060IRC MasterCard Paypass: Plastic Money Reinvented
BSM0071IRC Mobile Virtual Network Operators in US: A Business Model under Scrutiny
BSM0069IRC Google’s Business Model – An Enigma?
BSM0067IRC US Newspaper Industry- Online Ad Revenues at Stake?
BOS0012 Virtual World's 'Second Life': INSEAD's New Campus
BBP0140IRC Apple – The Most Admired Brand
BBP0138IRC US Sportswear Brand Under Armour's Extension into Sports Footwear: Will it succeed?
BBP0136IRC Technogym, the Italian Fitness Brand: Tapping Global Markets
BBP0130IRC P&G: Reviving Hair Care Brand 'Herbal Essences' Through Rebranding
BBP0122IRC Chevrolet Volt – Can it Recharge General Motors?
BBP0118IRC Brand Starbucks (B) – Regaining Its Lost Soul
BBP0117IRC Brand Starbucks (A) - Can the Brand be revitalised?



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    Executive Inerviews

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