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BMW’s exit from Branded Entertainment –Is it the right move
Boston Red Sox- The brand and its future
Johns Hopkins Medicine- Branding Challenges
The Virgin Group: Branding Ahead
Unilever - Would the 'Power Brand Strategy Pay Off?
BenQ In Quest of Global Branding
Branding - The Yum! Way
Marketing the 'YouTube' Way
Apex-Pal International Ltd, Singapore-based Food and Beverage Company: Founder CEO, Douglas Foo's Brand Building Strategies
McDonald’s in Japan: Rebuilding the Brand
Starbucks' Drive-through Windows: Business Sense vs. Brand Dilemmas
SABMiller's Miller Brand in USA: The Turnaround
Global Branding Strategies of LG Electronics
Ford's Lincoln: The Re-branding Strategies
Gaming - An Emerging Opportunity
Tesco, UK’s Largest Group in US: Brand Building Strategies
Adidas in the USA- Bouncing Back
Wendy's Advertising Strategy in 2006 Where's the Beef.
Stealth Marketing: R.J. Reyonlds Targeting youth
Absolut Sequel? Absolut's new advertising campaign in 2006 in the US
Cafédirect (A) : Brand with a Concience
Bollenbach : Consolidating the Hilton Brand
Kroger : Serving Customers through Multiple Formats
Star Wars : A Star Brand
Japan Airlines Corporation: Brand Building Strategies
Will Gillette’s Fusion Brand Match its Mach 3 Brand’s Success?
Google: From Search Engine to Power Brand
Sharp: Rejuvenating its TV Brand
Tom Cruise at United Artists: The Potential Prospects and Perils
Intel: In Search of a New Identity
Bose: Making the Most Trusted Brand
Tourism Malaysia: Marketing the Country
Harley-Davidson: Maintaining a Cult Brand
Wal-Mart – Building a New Image
Nivea’s Brand Extension Strategy in the US Market
P&G’s brand Management Strategy for Tide in the US
Old Spice: Strategies to transform its brand image
Bank of America: Brand Positioning Strategies
Adidas: The Reebok Brand Revival
Nike Getting into the Subsidiary Brands: Will it Work?
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