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Mukta Arts Ltd-Pioneer in Product Placements in Films
Swipe War in India- Race to Win Wallets
Corporates join the Sudoku bandwagon
Lacoste in the US: The Alligator Returns
Heelys’ ‘Wheely’ Success: Marketing a Trend
IKEA: The Furniture Giant Reawakens in Funabashi
Coca-Cola : Bye-Bye to Santa Claus?
Word of Mouth in P&G: Ethically Right?
Chryslers Bet on Diesel Cars in the US
Walgreens in 2005
Ampex: Turnaround using patent licensing
Gap’s bet on Store Revamping
Making Milk ‘Cool’
Hiccups in the launch of iTunes Motorola phone in the US
Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
Marks & Spencer: Revival Strategies
Second Life: A unique marketing platform
Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune?
Barbie: Less Attractive to Kids?
Smirnoff’s Reunion With Bond
Enviga's Marketing Strategy: Will Coca-Cola Succeed?
Guerilla Advertisements: Big Firms Going Guerilla?
Wal-Mart and InStore TV: Worth an Investment?
Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market
Anheuser-Busch Goes Niche: Concentrates on China
Diageo’s Global Strategy: Differentiated Marketing
Nestlé: Rejigging Product Portfolio on the Health Plank
The Woman of Substance”: Changing Face of Women in Advertisements?
Vista: Can Microsoft make it a Success?
AXE Effect in the US: Success through Viral Marketing?
Unilever's Digital Media Strategy
Apple iPhone Price Cut: Is it a Right Strategy?
Bionade Soda (A): Marketing Challenges for an Innovative Brand
The Price War: Netflix vs Blockbuster
Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way?
Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough
Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid
Reebok Vs Nike in India: Reebok Covert Marketing strategies
adidas vs PUMA: Marketing War for Football World Cup 2006
Nestlé’s Marketing: The Next Driver of Value Growth?
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