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Alessi: Managing Brand Equity at the Italian Design Firm
Hyundai in USA Needs a New, Strong Brand Identity: Can its COO, Steve Wilhite, Deliver?
Branding a Commodity: Pista House’s ‘Hyderabadi Haleem’
Brand Kellogg's - Moving Beyond Breakfast?
Brand Kingfisher – Creating a Lifestyle Brand
Brand Starbucks (A) - Can the Brand be revitalised?
Brand Starbucks (B) – Regaining Its Lost Soul
Branded Indian Snacks Market: Case of PepsiCo's 'Kurkure'
Branding China: From Manufacturing to Marketing
Café Coffee Day (CCD) – An Indian Starbucks in the Making?
Chevrolet Volt – Can it Recharge General Motors?
GlaxoSmithKline's Rush for Branded Generic Markets: Will it be a Success?
La Affaire Tiger Woods
Lenovo’s Brand Building Strategies: Taking Competition to Competitors with “Transactional Model”
Coca-Cola’s Multi-branding Strategy: Is it the Right Move?
Coca-Cola: Targeting Niche Market through Brand Extension
The Rebranding of An Indian LCC: From ‘Air Deccan’ to Simplifly ‘Deccan’
Beiersdorf AG’s Brand Architecture Strategies: Challenges in Nurturing an Umbrella Brand Nivea
Portugal’s Image Rebuilding Campaign: Will it be Successful?
Brand London: An FDI Attraction
Ford’s Brand Revival Strategy for Lincoln
Brand Gendering: Hello Kitty Turns Unisexual
Brand Hollywood vs Brand Bollywood
Titan Watches – Creating a ‘Stylish, Functional’ Brand
Luxury Brands in China: Profiting from Scale
Acer vs Lenovo: Asian Brands’ Global Ambitions
Heineken’s Beer Branding: Bringing ‘Starbuck Coffee Experience’ to Beer
Samsung in India: Brand Building through Customer Service
Revlon’s Revolving Fortunes: Resolving the ‘Core’ Brand Challenges
Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic?
Nokia: The Brand and its Future in India
Walt Disney’s Brand Extension Strategies: Is the Brand Overstretched?
Bharti Enterprises’ New Conglomerate Brand Identity: The Strategic Positioning Challenges
Oprah Winfrey's 'Celebrity Brand": Will It Work Wonders for ' The Oprah Winfrey Network'?
Managing Personality Brands: The Harry Potter Saga
P&G: Reviving Hair Care Brand 'Herbal Essences' Through Rebranding
Rebranding of Indian Public Sector Banks in the Changing Market Dynamics: A Smart Move?
Revival Plans of Italian Sportswear Brand FILA: Can CEO Yoon-Soo Yoon Pull it Off?
Tata Nano: Recreating the Tata Magic
Technogym, the Italian Fitness Brand: Tapping Global Markets
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