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Wal-Mart in Japan: Survival and Future of Its Japanese Business
Fisher Price: Toys Goes Hi-Tech
Frito-Lays: Healthy Food Initiatives
Japan – The World’s Next Cultural Trendsetter?
Marketing Fizzy Fruit to kids: Opportunities and Challenges
Pepsi’s Strategy to address Changing Consumer behaviour: Would it Succeed?
Kraft Foods Inc: Redefining Marketing to Kids
L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
India’s Best Marketers: Consumer Psychologists or Marketing Wizards?
Indian Consumer Market: India Emerges, Indian Consumers Surge
Tata Nano: Consumers' Post-Purchase Behavior
Online Shopping Behavior: Indian Vs International Consumers
Indian Consumers: Shopaholics by Chance, Dealaholics by Choice? (B): Impulsive vs Compulsive Buying Motives
Indian Consumers: Shopaholics By Chance, Dealaholics By Choice? (A): An Exercise
Sunsilkgangofgirls.com : Crafting a Brand Positioning With Reference Groups
Reality Shows in India and Colors Channel's National Bingo Night: Abhishek Bachchan's Aaraam Classes
Shah Rukh Khan Vs Aamir Khan: Who is the Better Marketer?
Tesco's Online Sales Strategy
China Calling: Can it be the Next BPO Hub?
Domestic BPO Market: Next Big Opportunity for Indian BPO Companies?
Lenovo Group Limited: Loosing the Competitive Edge?
MasterCard Paypass: Plastic Money Reinvented
Eveready's LED Lantern: Overstretching Its Core Competency?
Nokia Booklet 3G: Banking on Late Mover Advantage?
China Telecom Corporation Limited: Late Mover Advantage with Service Innovation?
Google Mini: Search Appliance for the Small and Mid-Size Businesses
Mercedes Gamble in Crossover Vehicles
Taiwan’s competitive advantage in the LCD market
Taiwan as an R&D Hub
CIPLA: Generic Competence
Competitive Advantages of Japanese Automobile Manufacturers
Matrix Laboratories – Road to Success
L’Oreal’s Business Strategy
eBay’s Technology Management
Bangalore: On the verge of being 'Bangalored'
Digital Animation: India’s Competitive Advantage
Southwest Airlines: The Changing Cost Structure and Corporate Culture
The New York Times: Balancing Profitability and Traditional Journalism
Apple’s “Low-End” Strategy: The Payoffs
North America's Largest Independent Oil & Gas Company, EnCana: Building Competitive Advantage through 'Unconventional' Means
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