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Private Labels in Europe: Potential Threats for Brands?
Dubai Duty Free: Promotion and Expansion
Branding – The Asian Dilemma
Coke’s Promotional Themes: Tailored for Times
Samsung vs LG: Similar Goals, Dissimilar Strategies
Avon: Direct Selling in China
McDonald’s In China
Disney Channel’s Competitive Strategies
Nokia’s ‘N-Gage’ing Initiative
Business in India – The LG Way
Ready-To-Drink Market
Dainik Bhaskar: The Innovative Marketer
Rural Marketing – Indian Experiences
LG: Rural Marketing in India
P&G in US Toothpaste Market: A Formidable Comeback
Splenda: Leading the Tabletop Sweetener Market
Price Wars in the Indian Detergent Market
European Soccer Merchandising in Asia
Mel Gibson’s New Commandments of Movie Marketing
Philips: The New Age Marketing
Yao Ming: Marketers’ Open Sesame to China
Kellogg’s: Reclaiming its Lost Leadership
Honda’s Eighth Generation Civic: The Competitive Strategies
France’s Wine Industry: In Need of Better Marketing
Cranium Inc., The Board Game Maker: Winning the Marketing Game!
Jassi – The Marketing of a Television Serial
The Making of 'The Da Vinci Code': The Recipe for Blockbuster?
Children's Television Channels: The Marketing Challenges
Corona: The Mexican Beer’s Marketing Strategies in USA
Nestlé's Marketing: The Next Driver of Value Growth?
Harry Potter: Global Marketing Strategies
Vodafone’s 3G Technology: The Marketing Strategies
Audi's New Marketing Strategy: The Audi Channel
StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies
Pope and Product Placements: Marketers' 'Holy' Connections
Toyota’s Tundra in US - The Marketing Strategies
De Beers: The Right Hand Ring campaign
Barbie vs. Bratz
Apollo Hospitals: Leading the Way to Healthcare Tourism
Films: An Advertising Medium to Captivate Consumers
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