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MusicWorld - Redefining Indian Music Marketing
Zee Telefilms' Competitive Strategies
Channel Conflict at Apple
P&G's Vocalpoint - Using Moms for W.O.M
Social Marketing - Lessons from CRY in India
Barbie's Success Story
Luxor Writing Instruments Private Limited - Marketing Pens in India
Sports Sponsorship - 'The Cricket Ambush Marketing' Dispute
Kerala Tourism - Branding a Tourist Destination
Haldiram's - Marketing Sweets and 'Namkeens'
Reebok's Changing Gameplan
Intel - The Component Branding Saga
Nestlé 's Brand Management Strategies
Airtel Magic - Selling a Prepaid Cellphone Service
Speed Breakers Galore-Maruti
Maggi - Nestlé 's Problem Child
Eureka Forbes - The Direct Marketing Pioneer
Film-Based Merchandising - Taking the Movies Home.
Makeover of Britannia
Rewriting Indian Consumer Electronic Goods Marketing
The Nirma Story
Fairness Wars
Cielo - A Car in Trouble
Onida 'Candy'-Getting The Marketing Mix Wrong
Pizza Wars
Tanishq's - The Turnaround Strategy
Legend' - Redefining the Rules of Marketing PCs in China
Lóreal - Building a Global Cosmetic Brand
BBC World in India
Madura Garments - Marketing Branded Men's Wear n India
TetraPak's Packaging Innovations
Customer Service at Singapore Airlines
Walt Disney - The Evolution of a Brand
Krispy Kreme Doughnuts - America's Hottest Brand
FedEx vs. UPS in China - Competing with Contrasting Strategies
Tesco - The Customer Relationship Management Champion
Beetle : The Birth, Growth, Death and Revival of a Cult Brand
Virgin - Brand Extension and Brand Dilution
P & G Brand Management System
Baskin Robbins Innovative Marketing
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