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Titan Industries – Getting the Marketing Mix Right
Coca-Cola – Contentious Overseas Business Practices
Nano, Tata’s ‘People’s Car’: Who is Marketing?
Sony Ericsson’s Alliance: The Synergies
Toyota’s ‘Scion’(Guerrilla) Brand in US: The Market Positioning Strategies
Madura Garments’ New Product Mix and Positioning Strategies: Big Battle for Small Clothes
Customer Relationship Management at Harrah’s Entertainment
Ford’s Bumpy Market Share: A Marketing Makeover?
Hyundai’s “Santro” in India: Product Life Cycle Strategies
Apple’s iPod: Product Development and Extension Strategies
Organised Retailing in India – Opportunities & Challenges
P&G: From Mass to Micromarketing
Corporate Communication,The Toyota Way
Americanism, Brand America and American Brands
Dell vs Lenovo: The Competitive Strategies in China
The Advent of the Internet and the Bargaining Power of the Customer
Indian Auto Component Industry
Semiconductor Industry: Samsung’s ‘BHAG’
Indian Hotel Industry (A): The Competitive Dynamics
MTV in India: The Positioning Strategies
DELL’s Dilemma: Corporates or Consumers?
Dell in India Targeting SMB Markets: The Differentiation Strategies
IKEA in Japan: The Market Re-entry Strategies
P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons
Lifebuoy in India: Product Life Cycle Strategies
Brand Bond: The World Is Not Enough
indiOne: The Indian ‘Premium’ Hotel for the ‘Bottom of the Pyramid’
Dell’s Direct Model: In Need of Change?
P&G’s Logistics Revolution: Co-creating Value
Wal-Mart’s Foray into Japan: Heading Towards Success or Hara-kiri?
Cause Related Marketing in India: Maruti Udyog’s Example
Taguchi Method: Measuring Advertising Effectiveness
Is Apple managing its 4 P’s effectively?
McDonald’s Evolution of Marketing Strategy
Microsoft vs Intuit in 2005
MTV – Staying Cool in the New World
Pidilite Industries: Fevicol Success Story
Reinventing Avon
Starbucks in 2005: Sustaining Growth
The US Beer Industry: Adding Cheer to Beer
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