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The Indian Kitchen Salt Market - Brand Wars
All Out' - Marketing a Mosquito Repellant
Rebuilding the 'Martha Stewart' Brand
Marketing 'The Da Vinci Code'
Ujala - The Supreme Whitener
Discovery Channel - Discovering India
Asian Paints - Adding Colours
LG's Marketing Strategy In India
Coffee Parlors in India - Hotting Up
The Indian Petroleum Industry: Towards Branded Fuels
Lacoste's Marketing Strategies in the US
BMW's “Company of Ideas” Campaign - Targeting the “Creative Class”
BPCL's Petrol Pump Retail Revolution
Banning Surrogate Liquor Advertising
The Launch of New Coke
Reader's Digest - The Story of a Magazine
Barack Obama's Integrated Marketing Communications Strategy
Indian Premier League's Operating Model - Marketing Cricket to the World
Zara - Expansion Blues
Celebrity Endorsements and Product Categories
Apex Tours & Travels: Analysing Consumer Preferences on Tourism
Marketing Dilemma for 'Elan' Jeans Brand
Traverse Communications: Identifying Target Customers
Corpus Electronics: Decision to Segment the Market for Convergence Products
Dolce & Gabbana in China: Fury of Slighted Dragon Singes Brand
Took Pulse of the Market before Giving One to it
Swiggy`s Starhunt Campaign
`Google Classroom`: The India Challenge
Reliance JIO: Leadership Strategy in the Indian Telecom Sector
Customer Retention through Loyalty Program at Greenply Industries
Uber: A Rough Road Ahead?
Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation
Digital Email Campaign for `Bravo`: Facility Management Software at EDPSoft
Service Innovation at Amazon India
Jockey in India – Riding through Opportunities and Challenges in the Indian Innerwear Market
Byju`s Learning App: An Indian Edutech Startup`s Growth and Future Challenges
Rupa`s Dilemma: What Communication Strategy to Adopt for Premium Men’s Innerwear Brands?
The Making of NEXA
The Making of NEXA
Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
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