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Gitanjali Group`s Brand Management Strategies
Gitanjali Group`s Brand Management Strategies
NephroPlus Taps into an Underserved Market to Redefine Dialysis Services
Dabur Chyawanprash: Repositioning and Continuous Reinforcement
Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand?
Marketing the Badass SUV in India: Kia Seltos
Hindustan Unilever Limited`s Channel Design Decisions to Penetrate Inaccessible Markets
Subway in the US: Challenges of Extending Product Mix
Airtel vs. Reliance: Indian Telecom Giants Price War
AMUL ICE CREAM: MARKETING STRATEGY
Commercialisation of the Game of Cricket: Is it a Win-win Situation?
Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye?
CBS: Re-entry Strategies in the Music Industry
Coca-Cola: Would its 'Three-Cola' Strategy Work?
Dilip Chhabria's Focus on a Niche Market - Can it Sustain?
EMBRAER – FLYING HIGH THROUGH SEGMENTATION
Financial Services: Going Women Way
ITC's Packaged Food Business: Towards Market Leadership
KFC: 'Serving with a Difference'
Dell's Business Model: Is it Time to Reinvent?
ASDA: Betting on Low Prices?
Samsung Electronics in 2005
Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers?
Pringles– Combating the Launch of Lays Stax
Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies
Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan
De Beers' Corporate Transformation: The Competitive Pressures
Netflix Prize 2009: Neuromarketing Research for Online Shoppers?
P&G’s Tremor – Reinventing Marketing by Word of Mouth
Acquire and ascend – e-Bookers way
The Dilemma of Discounts: GM’s Bid for Market Share
'Global Vision 2010': Toyota's Strategic Initiatives
Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing?
Ringing Youngsters – Virgin's Distinctive Market Segmentation in India
Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge
Automobiles: Made in China, Sold in USA?
US Bottled Water Industry Faces a New Frontier-Special Interest Group
Mahindra & Mahindra (B): An Emerging Global Giant?
Honda in China: Government Regulations and Firm’s Strategy
C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies
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