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US Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0042 De Beers: The Right Hand Ring campaign
MM0039 Coke’s Promotional Themes: Tailored for Times
MM0035 Automobiles: Made in China, Sold in USA?
MM0034 ASDA: Betting on Low Prices?
MM0033 Apple iPhone Price Cut: Is it a Right Strategy?
MKS0134IRC Subway in the US: Challenges of Extending Product Mix
MKS0132IRC Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing?
MEBE0026 Trade Deficits, Current Account Deficits and Exchange Rates in US: The Policy Implications
MCS0025IRC US President Barack Obama's Election Campaign 2008: Leveraging New Media
MCS0020 GM's Saturn Story: Integrated Strategy for Communication and Brand Building
MCS0016 The Marketing of Barack Obama
MAC0031IRC United States Trade Deficit: A Boon or A Bane?
MAA0222IRC Wells Fargo's Acquisition of Wachovia: A Smart Move During Tough Times?
MAA0219IRC Thomson-Reuters Merger: Media Monopoly or Benefit to Customers?
MAA0212IRC Sony's Music Business: Would Buying out BMG in its Joint Venture Help?
MAA0211IRC Sirius XM Merger in US Satellite Radio Market: Missing Tunes of Profit
MAA0206IRC Primary Health Care Ltd.'s Bid For Symbion Health Limited: Merger of Complimentors



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