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US Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MAA0145C Why Daimler Sold Chrysler?
MAA0132K Google’s Bid for YouTube: The Next Step for Internet Revolution?
MAA0123K Hospira`s Acquisition of Mayne Pharma: Creation of World’s Leading Generic Injectable Pharmaceutical Company
MAA0122K Wal-Mart`s Bid for Trust-Mart: Consolidating Presence in China
MAA0121K US Airways Bid for Delta Air Lines: Potential Synergies and Challenges
MAA0109B XM and Sirius Merger: Potential vs Pitfalls
MAA0105A Disney-McDonald's: On the Parting Ways
MAA0104A Citigroup’s Acquisition of Egg Bank: The Spin-Offs
MAA0100A OneSteel – Smorgon Steel Merger: The Challenges Ahead
MAA0099A Liverpool Football Club: Takeover by American Tycoons
MAA0095C YouTube’s acquisition by Google – Issues and Challenges
MAA0091 P&G and Gillette’s Merger: Oral Care Products (Brand) Integration Challenges
MAA0073A The Takeover of Qantas: A Survival strategy?
MAA0070C BBC-Microsoft Tie-up: Strategy for Next Generation Digital Presentation
IPD0086P M&M’s Candy’s Innovative Marketing Strategies
IPD0083K MojoPac: Redefining Mobile Computing?
IPD0080C Intel’s Trillionizing Processor
IPD0079C Apple iPhone – Will it Ring?
IPD0078C A Challenge to Innovation: Can Netflix sustain growth?
INA0116C Low Cost Airlines – Trends and Survival strategies in US



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