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Promoting Prius In U.S
Utility Computing: IBM On-Demand
Cirque du Soleil: The Making of an Entertainment Brand
The Napster Sour Note in Bertelsmann’s Symphony
Toyota’s Prius: A Revolution or a Fad?
Hollywood’s Lionsgate Entertainment: Defying the Big Players and Creating a Niche Market and Marketing
Deutsche Bank's Corporate and Investment Banking: The Anshu Jain Way
Cirque du Soleil: Creating a Blue Ocean by Balancing Creativity and Business
LG Electronics: The Blue Ocean Strategy
Casinos Blue Ocean for Private Equity-after Change
Virtual World's 'Second Life': INSEAD's New Campus
Ronnie Screwvala: Trying to professionalise Bollywood?
Stage Musicals: Altering the South Korean Entertainment Landscape?
Tata Nano: Host to a Global Dream ?
Big TV takes off a Digital TV Teaser Ad: Is it Ethical?
Celebrity Clutter in Indian Advertising
Ogilvy and Mather India – The Creative Advertising Juggernaut Continues to Dominate
Private FM Radio in India: Can it emerge as a Strong Ad Medium?
US President Barack Obama's Election Campaign 2008: Leveraging New Media
A Product-based Branding Strategy: Bajaj Auto - Will It Work?
Billion Hearts Beating Campaign: Heart Beats for a Social Cause?
GM's Saturn Story: Integrated Strategy for Communication and Brand Building
Terrorist Attack on the Taj Mahal Palace & Towers, Mumbai: Crisis Communication Strategies
AdWords goes mobile: A move into mobile advertisement
Word-of-Mouth Marketing: Contrivance to Make or Break a Brand?
The Marketing of Barack Obama
Vodafone's ZooZoo campaign: Brand Communication Strategies
Drug Advertising in the US: Issues and Implications
WPP Group Plc: Inorganic Growth Strategies
Advertising in China – Threats and Opportunities
Online Advertising: The Emerging Phenomenon
Celebrity Endorsement – Through the Ages
Political Advertising in India
DVRs and Advertising Industry: Opportunity and a Threat?
Madison Avenue: Changing Business Model
Media Specialists: Transforming Global Ad Industry’s Business Model
Interpublic (USA), the World's third biggest marketing services group: The perils of reckless global expansion
PCCW: Hong Kong's Integrated Communication Company's Growth Strategies
Changes in the Global Advertising Industry: From Mass Market Advertising to In-Store Advertising
GM in US Files for Bankruptcy; GM in India Builds the Brand
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