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Takira Motors: Creating Assembly and Process Chart
The House of Garb: Implementing Supply Chain Strategy
Travelsafe Manufacturing Company (TMC)
Tropicana’s Product (Re)Design: The Packaging Mistake
Utilisation of Transportation Method in Sandino Furniture
Victor in India: Six-Sigma Implementation
Vijetha Textiles: Process Analysis
Crunching Munch Time A Little
Made in India
Bake a Cake
The Consultant`s Negotiating Game
Indian Taxi Driver and Social Media
Assessing Customer Purchase Behavior at India Bazaar Retail Ltd.
IT Infrastructure and Business Process Synergy at Meru Cabs Private Ltd.
Mobile Technology in Sales Force Automation: A Case of Adidas America
Better off in the Cloud - Case of Bajaj Finance Limited
Aam Aadmi Party: Leveraging on Social Media
India's Janaagraha: Empowering the Urban Citizen
Sam Adams’ Repositioning strategies
La-Z-Boy: Changing Style
STAR TV in India: The Growth Strategies
Pantaloon: Revolutionizing the Indian Retailing Industry
Reinventing the Buick Magic
Best Buy's 'Customer Centricity' Model: The Segmented Stores
Ritz-Carlton: Moving away from Old-World Opulence to Low-Key Elegance
Fox Business Network (FBN) – Talking Business to the Common Man?
New Fiat 500: Revival of a Heritage Brand
The Changing Face of MTV
Fairness Products Market in India: Who is the ‘Fairest’?
Mahindra & Mahindra’s Xylo: The MPVs Product Positioning Strategies
iMAC G5’s Success: iPod’s Halo Effect
Virgin Mobile in USA: Differentiating Growth Strategies
Hyundai's 'Santro' in India: Product Life Cycle Strategies
Gucci: Robert Polet’s Repositioning Strategies
Toyota's 'Scion' (Guerrilla) Brand in US: The Market Positioning Strategies
Fopp UK Music Retailer (B): The Costs of Over Exposure
Fopp, UK’s Music Retailer (A) : Profiting form Positioning?
Fiat Relaunching the 1950’s Fiat 500: Replicating BMW Mini’s Success?
Capsule Hotels: A Case of Reverse Positioning
Turner–Miditech’s Planned Launch of ‘Real’ Channel in India: Will It Succeed?
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