Executive Interviews: Interview with Vijay Govindarajan on Management Guru
November 2010
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By Dr. Nagendra V Chowdary
Vijay Govindarajan Vijay Govindarajan
Earl C Daum 1924 Professor of
International Business and Founding
Director of the Center for Global
Leadership Tuck School of
Business
Who according to you has been the
best Indian management guru and
why?
Without a doubt, it has to be CK. How
many new concepts he has
introduced - core competence,
strategic intent, bottom of the
pyramid, just to name a few.
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In all fairness, although CK Prahlad
has been voted as World's No.1 management guru (in 2007 by
Thinkers 50), many critics point out
that when it came to managing the
ventures that he himself started, the
results were just disappointing.
Therefore, where do you draw a line
between a true global management
guru and an ardent advocate of a
business (successful, yet times!)
practice?
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Because you are a management guru,
it does not mean you can successfully
manage an enterprise. To run a
business, you need a lot of
knowledge and competencies. Also
running a business requires very
different skills, attitudes and
mindsets. As the saying goes, those
who can, do. Those who can't, teach.
Gurus can't, therefore they should
just teach, not do.
Are the newly designated
management gurus expected to carry
more responsibilities vis-Ã -vis their
earlier as well as peers'
responsibilities?
We are now living in a challenging
but exciting times. The growth has
shifted from rich countries like the
US to developing countries like India.
We have to grow in a slow growth
world. Corporate reputation is at an
all-time low after the Great Recession.
Given these challenges, management
thinkers have to come up with new
ideas on the new growth norms in a
slow growth global village.
1.
Management Guru Case Study
2. ICMR
Case Collection
3.
Case Study Volumes
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