Case Studies in Business Managment
Concepts demystified – Comparative Cost Advantage, Core Competencies, Competitive Advantage, Corporate Strategy, Market Research, Brand Building, Corporate Governance, Value Chain Analysis and many more concepts.
Our case studies are known for their contemporariness, concepts and the decision dilemmas which stimulate our readers, analyze complex uncertainties and challenges which in turn help them blossom into great decision makers and CEOs. As pedagogical tools, our case studies stand as one of the best in the academic world.
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Hardcover edition
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ISBN 978-81-314-1483-5 - View all Casebooks »
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Video Inerviews
- Training and Development
Executive Brief with Anjali Mukherjee
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Executive Brief
- Richard B Chase
Richard B Chase is considered the founder of the field of Service Operations Management
Speaks on Building Trust - Shantanu Dutta
Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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Christopher Meyer is the Chairman of the Strategic Alignment Group
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