Business Case Studies, Executive Interviews, Anil Bharadwaj on Managing Troubled Times

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Executive Interviews: Interview with Anil Bharadwaj on Managing Troubled Times
March 2009 - By Dr. Nagendra V Chowdary


Anil Bharadwaj
Anil Bharadwaj, Secretary General, Federation of Indian, Micro and Small & Medium Enterprises


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  • Do you think it’s a wake up call to all those countries (like India) where the economic growth is led majorly by one industry, for example, IT industry in India?
    I think this perception in itself is flawed that growth in India has been led by IT. What IT industry did was remarkable for India in the sense that it bridged our trade gap and provided a sustainable solution to our foreign exchange shortfall. The growth in Indian economy however was fuelled by its demographic profile – more young people in working age, which created demands for all kind of products on a long-term basis. With adequate finance and liberal policy regime, growth in India will remain high for a long time.

    The fundamental Indian story is intact. Secondly, India is not at all an industry-driven country: its industrial profile is fairly diversified. To put things in perspective, contribution of one single manufacturing giant—Reliance, to India’s GDP, is much greater than of entire India IT/ ITES industry combined.

  • What’s your assessment of Satyam Computers’ corporate fiasco? Who according to you are at fault? What lessons do you think India Inc., should learn from this disastrous episode?
    To the extent I have followed up the events in media, it looks like a fraud of giant proportions. It has made a mockery of corporate governance and regulatory mechanisms in India. At the same time, I feel no matter how tight the regulation is, we need to intelligently reverse the risk-reward mechanism against such fraudulent practices. As and when such cases surface, the action should be swift and exemplary to make it known to all that attempting such things are not worth the trouble.

  • Do you think it has caused an irreparable damage to India Inc.'s global image and especially, Indian IT sector? If yes, what corrective and remedial steps should be taken?
    The Satyam’s saga and the World Bank censures on some IT companies do cast a shadow on the practices of Indian IT companies. Preempting rumors through sincere disclosures is the best way forward. I think a cue could be taken from Infosys in this regard. One important lesson is that in India at the end of the day value system of the promoter of the company is of greater importance than the weight of the board.

  • Nearly 55,000 employees are on Satyam Computers’ payroll. All of them are crestfallen with this crisis coming amidst US financial crisis. Satyam Learning Centre (headed by Ed Cohen from Booz, Allen & Hamilton) has been busy last few weeks trying to calm them down and rally all of them around a critical mission to turn things around. What would be your advice to Ed Cohen and his team to make a meaningful impact on the employees’ morale and commitment?
    I think swindling of physical assets of Satyam by a couple of top guys cannot fail it, but exodus of its real assets – its people, will fail it permanently. If the flock remain together, the company would definitely see a turnaround for better.

  • One of the biggest casualties of this crisis is business schools' placements. The students are a worried lot.What is your advice to all the students waiting for “mera number kab ayega?”Many have taken loans, while some have put their hands into their parents’ hard earned life- time savings? And everything seems to go disarray. How should they go about steering themselves out of such traumatic times?
    Year 2009-10 is really tough for passing students. But it is tough for all of us – businesses, bankers, employees. I think there is no need to be panicky but to be realistic. Indian economy has the size to sustain growth over 6% even in these trying times when developed economies are actually shrinking. Unfortunately many of our business schools create a very unrealistic picture in the minds of students. The media hype on salary offered to students of different business schools creates a complex. Some correction was warranted. The era of fancy salaries in investment banking and finance is over. MBA students should realistically compare the salaries with entry levels salaries of production engineers, scientists and teachers. Ultimately salaries are proportional to the value addition you make to organization. If you are realistic and ready to work hard your way, in India "tumhara number zaroor ayega".

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The interview was conducted by Dr. Nagendra V Chowdary, Consulting Editor, Effective Executive and Dean, IBSCDC, Hyderabad.

This interview was originally published in Effective Executive, IUP, March 2009.

Copyright © March 2009, IBSCDC No part of this publication may be copied, reproduced or distributed, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or medium – electronic, mechanical, photocopying, recording, or otherwise – without the permission of IBSCDC.

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