Business Case Studies, Executive Interviews, Jittu Singh on Global Economy and Global Managers

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Executive Interviews: Interview with Jittu Singh on Global Economy and Global Managers
October 2008 - By Dr. Nagendra V Chowdary


Dr.Jittu Singh
Tata Steel Chair Professor of Organizational Development, XLRI.


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  • How do you characterize the last century from the point of view of business and how do you foresee the coming century? Can the past century largely be interpreted as a Century of Conglomerates and a Century of Corporate Imperialism and the next century as a Century of Emerging Markets? Did the end of Cold War mean the arrival of Corporate War?
    Perhaps because I amnot a historian, I find it difficult to attach any sweeping label to a century. Hence I amnot sure that the 20th century can be characterized as a Century of Conglomerates or a Century of Corporate Imperialism. Yes, for a brief period during

    that time conglomerates did seem to dominate the corporate world. But it became clear fairly soon that increasing size and diversity also came with some disadvantages. Therefore, conglomerates abandoned the notion of being run as monolithic, centralized organizations; instead, they reorganized themselves into several smaller, more autonomous units. Like ITT the archetypical conglomerate put together by Harold Geneen others too have split to become more manageable. Subsequent experience has shown that they thereby gained in focus and efficiency.

    Likewise, there certainlywas an era of corporate imperialism. The East India Company colonized India; several US food companies treated many of the Caribbean and Latin American nations as captive 'banana republics'; and some mineral companies even today treat large tracts of Africa as virtually private property. But times are surely changing. There has been a reassertion of political independence and sovereignty. As a result, even large multinational firms that command resources exceeding that of some underdeveloped nations, have to comply with both national and international laws. Brazen imperialism began to yield in the middle of the 20th century.

    The end of the ColdWar did certainly help to open new markets behind the 'Iron Curtain'. Globalization also got a new impetus from rapid economic development in other parts of the world most notably in Asia and the Middle East. In order to make the most of these emerging opportunities, international companies are competing fiercely with one another. Therefore, I tend to agree that we are going to witness more intense competition in the years to come.

  • A lot has changed in the last hundred years of corporate history. What according to you, were the defining moments of that history? In other words, what were the strategic inflection points / touch points during the last hundred years of corporate history?
    I can think of several 'inflection points': the separation of ownership from professional management of large firms; bridging of the gap between management and unionized employees; realization that the customer is really the king; recognition that firms are accountable to a network of stakeholders rather than merely shareholders; and the emergence of global markets.

  • What lessons do the last hundred years of business offer to the new businesses?
    Not many companies have survived a century in good health. Most have either wound up or have lost their market ranking. Therefore, business leadership cannot be taken for granted by anyone. To remain a leader, one must continuously 'read' changing trends and adapt oneself. Those who failed to change in time have fallen by the wayside.

  • Globalization champions advocated borderless trade and that has led in some way to global economic imbalances. The first eight years of this century (2001-08) would definitely go down the history as watershed years for global economy and global businesses. First it was colossal fall of Enron, Arthur Anderson, Tyco, WorldCom, etc. September 11 attacks put countries on high alert. 2007 saw the world getting engulfed in sub-prime mortgage crisis and with that a complete washout of trillions of dollars of shareholder wealth and 2008 has seen the global banking crisis, oil price shocks and Food price rises. Amidst all these, the Central Banks have been put in a quandary which has compounded the exchange rate risks and companies across the globe seem out of place and clueless. What do all these events signify? Should they be looked at an isolation or are there any powerful lessons for future managers and CEOs when they connect the dots? Do you think the world was integrated for an inimitable disintegration?
    Unfortunately, much of business is driven by the pressure to meet shortterm targets. An obsession with meeting them by any means and at any cost has prompted managements to adopt very questionable methods. While they yield results that seem to satisfy immediate goals, they compromise long-term organizational health.

    To compound problems, individuals seem to be motivated by excessive greed. In their attempt to get rich as quickly as possible, they put their personal aspirations and ambitions much higher than larger organizational interests. Even boardlevel executives have been found guilty of gross misconduct. There has been a wholesale decline in rectitude.

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