Business Case Studies, Executive Interviews, Jay A Conger on The Making of a CEO

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Executive Interviews: Interview with Jay A Conger on The Making of a CEO
January 2009 - By Dr. Nagendra V Chowdary


Jay A Conger
Henry Kravis Chaired Professor of Leadership at Claremont McKenna College in California and Visiting Professor at the London Business School


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  • What are the 10 definite qualities that you would like to see (in order of priority) in leaders and managers?
    It is very difficult to prioritize leadership qualities. It is a bit like saying which planets are the most important in the solar system. They all play a major role. For example, I would place the quality of being a visionary as critical, but if you lack an appreciation for the effective implementation of your vision then the vision and you will fail. That said, clustered at the top of the leadership qualities is the strong sense of strategic vision followed by an ability to communicate the vision and core values in an inspirational manner.

    The leader must consistently rolemodel the critical behaviors that he or she wishes for followers to embrace. It is important to have the ability to read or ‘situation sense’ your environment and people extremely well along with a deep appreciation for talent and especially complementary talent. You must possess a reasonably high sense of selfawareness— most importantly around your own gaps or weaknesses. Finally, you must be willing to be challenged with alternative perspectives on issues. After a reasonable review of these perspectives, you must be decisive.

  • Are leadership styles influenced by national cultures?
    Yes, to some extent, cultures do influence leadership styles. For example, Scandinavian cultures foster a very strong collaborative and team oriented style. Other cultures prefer paternalistic and directive styles.

  • You have outlined five rules for setting up a succession management system – that will build a steady, reliable pipeline of leadership talent – in one of your celebrated articles (“Developing Your Leadership Pipeline”, HBR, December 2003). Can you share with us what those five rules are and how should companies institutionalize those into their DNA?
    What we found was that certain companies developed deep and enduring bench strength by moving beyond succession planning as a mechanical process. They combined two practices— succession planning and leadership development—to create a longterm process for managing the talent roster across the organization. The two practices usually reside in separate functional silos and do not connect, but they are natural allies as they share a vital and fundamental goal, which is to get the right skills in the right place.
    Rule One: Make Development the Focus
    The fundamental rule—the one upon which the other four rest—is that succession management must be a flexible system oriented toward developmental activities, rather than a rigid list of high potential employees and the slots they might fill. By marrying succession planning and leadership development, you get the best of both: attention to the skills required for senior management positions along with an educational system that can help managers develop those skills over time.
    Rule Two: Identify Lynchpin Positions
    Where succession planning historically focuses only on a few select positions at the very top, leadership development usually begins in middle management. Collapsing the two functions allows companies to take a long-term view of the process of preparing middle managers to become generalmanagers,with all of the steps in between, often reaching down into the director level.
    Such systems should focus intensively on lynchpin positions—a select set of jobs that are essential to the long-term health of the organization. They’re typically difficult to fill, rarely are individual contributor positions, and they usually reside both in established areas of the business and those that will be critical to future success.
    Rule Three: Make it Transparent
    Succession planning systems have traditionally been shrouded in secrecy, in an attempt to avoid demotivating those who weren’t on the fast track. The idea was that if you didn’t know where you stood (and you stood on a low rung) you would continue to strive to climb the ladder. This line of thinking worked well in an older, paternalistic age, and secrecy has its advantages, from the CEO’s perspective. It allows for lastminute changes of heart without the need to deal with dashed expectations or angry departures. But when the employee contract is based on performance—rather than loyalty or seniority—you’ll get more out of your people if you let them know where they stand. In short, reward the high performer and shock the low performer.

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