Industry Case Studies, Engineering, Electrical and Electronics Case Study

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Engineering, Electrical and Electronics Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
IPD0120IRC Kodak's foray into Printer Business: Using Disruptive Technology
GRS0197IRC APPLE COMPUTER: FROM CLASS TO MASS?
GGL0058IRC AMD: Consolidating Presence in China
GGL0057IRC Acer Creating New Growth Platforms: Will it Sustain Global PC Wars?
CSR0071IRC Royal Philips Electronics’ CSR Drive: Turning Social Innovation into a Sustainable Business Opportunity!
COS0102IRC Sharp in 2007: Betting high on LCD TV
COM0262IRC Will Samsung emerge as the No. 1 global handset maker?
COM0253IRC LCD TELEVISION: SHARP’S LEADERSHIP AT STAKE
BBP0140IRC Apple – The Most Admired Brand
BBP0139IRC AMD's 'Future is Fusion' Rebranding: Scripting a New Chapter?
SPN0006 Motorola’s Spin-off Decision: What’s the Spin?
OB0018 Ricardo Semler’s Employee Empowerment Strategies at Semco
MM0019 Semiconductor Industry: Samsung’s ‘BHAG’
GGL0047 Cisco in Emerging Markets (B): Looking Beyond China and India
FMB0012 Moser Baer, the Indian Optical Media Giant’s Techno-Marketing Strategies: Would the FMCG Way Pay Off?
COM0105 Infineon, The German Chipmaker’s Troubles: The Strategy Dilemma
BSM0040 Dell's Direct Model: In Need of Change?
BBP0108 Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic?
BBP0106 Samsung in India: Brand Building through Customer Service
RTS0161C Xerox Corporation – A New Corporate Identity?

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    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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