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Manufacturing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COT0013A The Downfall of Polaroid: Corporate Lessons (Part B)
COT0012A The Downfall of Polaroid: Corporate Lessons (Part A)
COS0067K Dell: From a Low Cost PC Maker to an Innovative Company
COS0061P Hewlett-Packard’s Strategy in Printing Business
COS0059K Managing Product Recall: The Dell Way
COS0058K BP: Trying to Win Back its `Green` Image
COM0206P Dunkin’ Donuts’ Competitive Strategies
COM0202P Toyota’s Success in the US Auto Industry
COM0194P Apple’s Challenges in the MP3 Player Market
COM0183B Motorola’s Competitive Strategy: Will It Work?
COM0182B Japanese Luxury Cars overtake American Cars in the US Market
COM0179 Piaggio vs Honda: The Strategic Lessons
COM0145C Screen Wars - LCD vs. Plasma
COM0142C AMD vs. Intel - Strategies for growth
CCA0045C Steel Authority of India: Facing New Challenges
CCA0039C Tata Motors’ Rs. One - Lakh Car Project:Opportunities & Challenges
BBP0090 Lenovo’s Brand Building Strategies: Taking Competition to Competitors with “Transactional Model”
BBP0089 Hyundai in USA Needs a New, Strong Brand Identity: Can its COO, Steve Wilhite, Deliver?
BBP0087 Alessi: Managing Brand Equity at the Italian Design Firm
BBP0082B Old Spice: Strategies to transform its brand image

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»


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