Business Case Studies, Strategic Alliances, Collaboration and Joint Ventures Case Study, EADS,The Evolution and Growth of the European Aircraft Manufacturing Alliance

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Case Title:

EADS : The Evolution and Growth of the European Aircraft Manufacturing Alliance

Publication Year : 2004

Authors: Sireesha M, Sumit Kumar Chaudhuri

Industry: Aircrafts and Ship Building

Region:France

Case Code: SCJ0003

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
The European Aeronautic Defence and Space Company (EADS), the largest in European aerospace and defence sector and the second largest in the world, was established in 2000. By 2004, the company rose from number 443 to number 251 in the 'Business Week Global 1000' rankings which can be attributed to the success of its airbus division in the global commercial aircraft manufacturing business. EADS expects to maintain its leadership through its double-decker jumbo jet A380, which is scheduled for commercial launch in 2006.

Pedagogical Objectives:

  • To discuss the rationale behind the formation of the EADS
  • To discuss EADS' strategies to transform itself into the largest commercial aircraft manufacturer in the world.

Keywords : Mergers, Acquisitions, Alliances Case Study;Global aerospace and defence business; Airbus; Boeing; Lockheed Martin; Global commercial aircraft manufacturers; A380 programme of airbus; Fly-by-wire technology; East Jet; Products from airbus; Shareholding structure of airbus; Competitors of airbus

Contents : 
Introduction
The Rationale Behind The Evolutionof Eads
Airbus: The Driving Force Behind Eads’ Commercial Success
Profile Of The Global Civil Aircraft Sector
Airbus Family Of Aircrafts
Global Presence Of Airbus
Eads Shareholding Structure
Competitors For Eads
Aircraft Deliveries: Airbus Vs Boeing

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