Strategic Alliances, Collaboration and Joint Ventures Case Study

Samsung vs Sony: The Competitive Collaboration

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Abstract:
In 2004, Sony, the iconic consumer electronics giant, formed S-LCD, a joint venture with Samsung Electronics to manufacture large sized LCD (Liquid Crystal Display) panels for its television division. Prior to Sony, Samsung had also entered into strategic alliances with other competitors like Apple, Intel, Motorola, Dell, HP and Nokia. With huge investments in research and development, Samsung, whose portfolio does not include blockbuster brands like Sony's Trinitron and Apple's iPod, aims to displace its competitors (who are also its customers and partners) from their leadership position.

Pedagogical Objectives:

• To understand the strategy of competitive collaboration
• To discuss how Samsung is using this strategy to gain a leadership position in the global consumer electronics industry.

Keywords : Samsung; Sony; Consumer electronics; Competitive collaboration; Collaborative competition; Strategy; Strategic alliance; Japan; South Korea; Samsung Electronics; Dell; Apple; Competitive Strategies Case Study; Jong Yong Yun; Global brand; Nokia

Contents : 
Samsung Electronics
Samsung Electronics: Competing with Customers and Partners
Sony vs Samsung Electronics: The Competitive Collaboration
Samsung Electronics Total Sales and Profits
Early Joint Ventures and Technical Assistance from Japan
Preliminary Top 10 Worldwide Semiconductor Vendors by Revenue Estimates
Printer Specifications of Major Companies