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US Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0115IRC Brand Kellogg's - Moving Beyond Breakfast?
BBP0114 Oprah Winfrey's 'Celebrity Brand": Will It Work Wonders for ' The Oprah Winfrey Network'?
BBP0113 La Affaire Tiger Woods
TRT0090 Managing Downturn: Kmart and Other Retailers Innovate their Operating Model with Click and Pickup Services
SPN0006 Motorola’s Spin-off Decision: What’s the Spin?
RTS0132 Starbucks in US: Too Much Coffee Spilling All Over?
RTS0125 Bob Nardelli at Chrysler: Can he do a Lee Iacocca?
POS0011 Toyota's 'Scion' (Guerrilla) Brand in US: The Market Positioning Strategies
OB0029 Communicating In Crisis Times: Lessons from Barack Obama
OB0023 Xerox’s Turnaround: Anne Mulcahy’s “Organizational Change”
OB0018 Ricardo Semler’s Employee Empowerment Strategies at Semco
OB0017 Leadership Conundrum: Nike After Knight
OB0016 Unfolding New Motivation Lessons?
OB0015 Nucor Corp’s Performance driven Organisational Culture: Employee driven competitive advantage?
OB0014 Exxon Mobil's New CEO, Rex Tillerson's Agenda - Diplomacy: Can he Manage?
OB0009 Miramax: A Victim of Interpersonal Conflict?
OB0004 Reinventing HP with Mark Hurd
OB0001 Peter F. Drucker: Business Management and Beyond
MM0029 Dell’s Direct Model: In Need of Change?
MM0022 DELL’s Dilemma: Corporates or Consumers?



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    Executive Inerviews

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  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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