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Case Title:

Xerox’s Turnaround: Anne Mulcahy’s “Organisational Change”

Publication Month and Year :  June 2009

Authors:  Vara Vasanthi & Sauvik Dhar

Industry:  Photocopier

Region: US

Case Code:  OB0023

Teaching Note:  Available

Structured Assignment: Available


OR

Abstract:
Once a leader in the copier industry, Xerox Corporation was losing market share due to increase in competition from Japanese companies. Rick Thoman, an ex-IBM executive, was brought in 1999 to bring an outsider's perspective to the company and to return the company to profitability. However, he was not successful and to turnaround the fortunes of the company Anne Mulcahy (Mulcahy), a Xerox veteran, was appointed as the new CEO in 2001. Mulcahy brought about several organisational changes, which resulted in steady increase in the company's profits.

Pedagogical Objectives:

  • To discuss the organisational change brought by Anne Mulcahy, which resulted in Xerox’s turnaround
  • To discuss the flaws in HR Practices of Japanese companies.

Keywords :  Xerox Corporation, Need for turnaround, Palo Alto Research Centre, Business strategy, Small Office Home Office (SOHO), Document centre, Accounting mis-statements, Cost reduction, Organisational change, Bankruptcy, Securities and Exchange Commission, Employee retention, HRM Case Study, Six Sigma, Output management solutions, Strategy and general management, Organisational Behavior, OB, Organisational Behavior case study, Motivation Case Study, MBA, MBA Program, Course Mapping

Contents:

  • The Need for the Turnaround
  • Anne Mulcahy's "Organizational Change"
  • Xerox's Profit Growth

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