Popular Searches
Useful Links
HRM / OB Case Study




Case Title:
Xerox’s Turnaround: Anne Mulcahy’s “Organisational Change”
Publication Month and Year : June 2009
Authors: Vara Vasanthi & Sauvik Dhar
Industry: Photocopier
Region: US
Case Code: OB0023
Teaching Note: Available
Structured Assignment: Available
Abstract:
Once a leader in the copier industry, Xerox Corporation was losing market share due to increase in competition from Japanese companies. Rick Thoman, an ex-IBM executive, was brought in 1999 to bring an outsider's perspective to the company and to return the company to profitability. However, he was not successful and to turnaround the fortunes of the company Anne Mulcahy (Mulcahy), a Xerox veteran, was appointed as the new CEO in 2001. Mulcahy brought about several organisational changes, which resulted in steady increase in the company's profits.
Pedagogical Objectives:
- To discuss the organisational change brought by Anne Mulcahy, which resulted in Xerox’s turnaround
- To discuss the flaws in HR Practices of Japanese companies.
Keywords : Xerox Corporation, Need for turnaround, Palo Alto Research Centre, Business strategy, Small Office Home Office (SOHO), Document centre, Accounting mis-statements, Cost reduction, Organisational change, Bankruptcy, Securities and Exchange Commission, Employee retention, HRM Case Study, Six Sigma, Output management solutions, Strategy and general management, Organisational Behavior, OB, Organisational Behavior case study, Motivation Case Study, MBA, MBA Program, Course Mapping
Contents:
- The Need for the Turnaround
- Anne Mulcahy's "Organizational Change"
- Xerox's Profit Growth
Related Case Studies
Recently Bought Case Studies

Global Banking Industry: The New Horizons
Price: $25
Hardcover edition
ISBN 978-81-314-2414-8Fast Food Retailing Industry - Vol. I
Price: $25
Hardcover edition
ISBN 978-81-314-2456-8Decision Making
Price: $50
Hardcover edition
ISBN 978-81-314-1571-9- View all Casebooks »
Case Studies On
Course Case Mapping For Financial Management - I
Price: $Course Case Mapping For Financial Management - I
Hardcover editionCourse Case Mapping For Quantitative Methods
Price: $Course Case Mapping For Quantitative Methods
Hardcover editionCourse Case Mapping For Marketing Management - I
Price: $Course Case Mapping For Marketing Management - I
Hardcover edition- View All Course Casemaps»
Course Case Mapping For
An Interview with Personnel of Vaatsalya Group
Price: $Vaatsalya Hospitals (B): The Operational ModelAn interview with Dr. Ashwin Naik & Dr. Veerendra Hiremath
Price: $Vaatsalya Hospitals (A): The Business ModelAn Interview with Dr.Rajiv Malhotra & (Prof)Dr.M.P.Sharma
Price: $Managing a World-Class Hospital: The Rockland Story- View all Video Interviews»
Video Interviews
Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development CourseYou Can't Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
Highly Recommended for Organizational Behavior CourseNew Recruit MBAs Attitudes
Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course- View all Executive Briefs»
Executive Brief
David Conklin
David Conklin, is a professor at the Richard Ivey School of Business
Speaks on Government and BusinessLord Meghnad Desai
Lord Meghnad Desai, is an Indian-born British economist and Labor politician
Speaks on Government and BusinessVijay Govindarajan
Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
Speaks on Reverse Innovation- View All Executive Interviews»