Business Case Studies, Executive Interviews, Charles Spinosa on Strategy Execution

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Executive Interviews: Interview with Charles Spinosa on Strategy Execution
September 2008 - By Dr. Nagendra V Chowdary

Charles Spinosa
Charles Spinosa,
Group Director Vision Consulting.


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  • In all the B-Schools, the students are offered a course either on Corporate Strategy or Business Strategy. And invariably these courses offer tools and techniques of strategy making. But no B-School sees teaching execution part of the strategy. All of them become very good in strategizing with no idea whatsoever on implementing. Even as regards implementation, the students are taught the science in the classrooms. How about teaching them execution? What according to you should be done to sensitize them to the importance of becoming equally good executives?

    There is a new beginning already underway. Don Sull of the London Business School teaches promisedbased management for strategy execution and does so in his strategy courses. He asks students to test out and get used to the basics of promise-based management in their current businesses or more simply in their current commercial activities. Don has made an extremely good beginning.

    We at VISION would like to see business schools add training in the capacity to map and redesign the promises of an organization, the capacity to guide people through personal transformation, and designing competitive cultures as part of leadership training.

1. Business Strategy Case Studies
2. ICMR Case Collection
3. Case Study Volumes

The Interview was conducted by Dr. Nagendra V Chowdary, Consulting Editor, Effective Executive and Dean, IBSCDC, Hyderabad.

This Interview was originally published in Effective Executive, IUP, September 2008.

Copyright © September 2008, IBSCDC No part of this publication may be copied, reproduced or distributed, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or medium electronic, mechanical, photocopying, recording, or otherwise without the permission of IBSCDC.
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