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Leisure and Tourism Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0009 Growth strategies of Banyan Tree
BOS0003 Cirque du Soleil: The Making of an Entertainment Brand
BBP0001 Destination Dubai: Building a Brand
MM0028 indiOne: The Indian ‘Premium’ Hotel for the ‘Bottom of the Pyramid’
MM0008 Customer Relationship Management at Harrah’s Entertainment
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