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Services Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BSM0058C AOL’s Ad-based Business Model
BSM0057B The Implementation of an Improved Global Delivery Model in Infosys: Will it Succeed?
BSM0041 Offshore Outsourcing in Legal Services: DuPont Leads all the Way
BSM0039 China's Baidupedia: An Authoritarian Alternate to Wikipedia?
BSM0038 Kroger's Customer-centric Business Model: The Competitive Strategies
BSM0035 Pete Kight's CheckFree: Pioneering Online Bill Payments in the US
BSM0034 Microsoft's Net Strategy: The Business Model Makeover
BSM0030 Macau: Asia's Answer to Vegas?
BOS0011K Casinos Blue Ocean for Private Equity-after Change
BOS0009 Cirque du Soleil: Creating a Blue Ocean by Balancing Creativity and Business
BOS0008 Deutsche Bank's Corporate and Investment Banking: The Anshu Jain Way
BOS0007 Hollywood’s Lionsgate Entertainment: Defying the Big Players and Creating a Niche Market and Marketing
BBP0071K Google: From Search Engine to Power Brand
BBP0069 Japan Airlines Corporation: Brand Building Strategies
BBP0067 Starbucks' Drive-through Windows: Business Sense vs. Brand Dilemmas
BBP0066 McDonald’s in Japan: Rebuilding the Brand
BBP0064A Marketing the 'YouTube' Way
BBP0063K Branding - The Yum! Way
BBP0059C Johns Hopkins Medicine- Branding Challenges
BBP0058C Boston Red Sox- The brand and its future

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»

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