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Case Title:

The Initial Hiccups of a Startup Brand

Publication Month and Year : December 2009

Authors: Syed Abdul Samad Dr. V. Srinivas

Industry: General Business

Region: India

Case Code: BRM0004

Teaching Note: Available

Structured Assignment: Not Available


OR





Abstract:
Anil, who owns a boutique and a distribution firm, started his own brand of women's wear. While his earlier businesses of the local boutique and the distribution for other renowned brands were doing well, his own brand could not find customers in the market. He hires a consultant and gives him a clear description of his businesses. The case study tries to extract the research process – the consultant would take up – from the students through brainstorming and classroom discussion.

Pedagogical Objectives:

    This case study helps to understand:
  • The research process
  • Various steps involved in the research process
  • Points to be taken into consideration before deciding the research process
  • Various problems in the research process.

Keywords : Business Research, Research Process, Management Dilemma, Research Question, Data Collection and Analysis, Research Design, Resource Allocation, Investagative Questions, Measurement Questions

Contents:

  • Introduction
  • Suggested Questions for Discussion

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