Business Case Studies, Spin-offs Case Study, Business Research Methods, Krupa Medical Stores

print page
Tell A Friend
Bookmark
 

Case Categories

Business Research Methods Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Krupa Medical Stores – Evaluating its Brand Image using Semantic Differential Scaling

Publication Month and Year : December 2009

Authors: RagaSravanthi Vemulavada Dr. V. Srinivas

Industry: General Business

Region: India

Case Code: BRM0008

Teaching Note: Available

Structured Assignment: Not Available


OR





Abstract:
This case study primarily deals with measuring the attitudes of the customers of Krupa Medical Stores towards the store, the location of the store and the availability of drugs in the store. Krupa Medical Stores is one of the famous retail medical stores located in Koti, Hyderabad. Since the store is located in one of the busiest locations in Hyderabad, it enjoyed a huge, loyal customer base. However, the development and the expansion of the city in all directions is posing a major problem for Krupa Medical Stores as the number of customers visiting the store has reduced. Even though the store fulfils most of its customers’ needs, the store’s location has become a major constraint. It is not easily accessible since it is situated in a corner of the city. Since there are many retail medical stores in and around Hyderabad, not everyone comes here to purchase medicines. Worried over this issue, the owner, Ravi Bhaskar approached a research consultant who used Semantic Differential Scale in order to measure the brand value of Krupa Medical Stores through measuring the attitude of its customers towards the store and its brand image.

Pedagogical Objectives:

  • To analyse the scales in measurement
  • To understand Semantic Differential Scaling.

Keywords : Semantic Scale, Semantac Differential Scale, Customer, Scales in Measurement, Evaluation, Potency, Activity, Scale, Customer Satisfaction

Contents:

  • Introduction
  • Suggested Questions for Discussion

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»







Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap