Business Case Studies, Spin-offs Case Study, Business Research Methods, Primary and Secondary Data

print page
Tell A Friend
Bookmark
 

Case Categories

Business Research Methods Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Exploring Primary and Secondary Data: Lessons to Learn

Publication Month and Year : December 2009

Authors: Syed Abdul Samad, Dr. V. Srinivas

Industry: General Business

Region: India

Case Code: BRM0009

Teaching Note: Available

Structured Assignment: Not Available


OR





Abstract:
A group of MBA students, of the academic year 2004–2005, are yet to start their summer projects. They discuss about the topics and research methodologies to be used based on the suitability and applicability of each technique they have learnt during their semester in exploring the data required for their projects. Students propose to make use of both secondary and primary research techniques for their summer project. The case study helps in the discussion of various methods of data collection and the constraints in each of them.

Pedagogical Objectives:

    This case study helps the students to understand:
  • The difference between primary and secondary data
  • Secondary data collection sources and methods
  • Various communication methods used for primary data collection
  • Various constraints in both methods of data exploration.

Keywords : Business Research, Research Techniques, Secondary Research, Primary Research, Primary Data, Secondary Data, Data exploration, Data Mining Techniques, Appraches of Communications, Self-Administrated Survey

Contents:

  • Introduction
  • Suggested Questions for Discussion

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»







Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap