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Operations Management Case Study

Case Title:

Aroma Electronics: Step towards Networking Techniques’

Publication Month and Year : December 2009

Authors: RagaSravanthi Vemulavada & R. Muthukumar

Industry: General Business

Region: India

Case Code: OM0004

Teaching Note: Available

Structured Assignment: Not Available


The case study primarily deals with Aroma Electronics (AE), one of the famous retail chains, which is located across India. At AE, one can find different branded products having diverse features. Even though the company manufactures a huge variety of products and has a huge customer base, it started facing few challenges like the cost involved in transportation of the goods to all its outlets located in different locations. In order to resolve the issue, the management decided to transport its goods in the shortest route possible. For this, they adopted different methods like minimal spanning tree technique, maximum flow technique and shortest route technique. By applying these techniques, the management could resolve the problem by choosing the shortest route possible to transport its goods to different locations.

Pedagogical Objectives:

  • To understand the basics of Networking Techniques
  • To explain Minimal-Spanning Tree technique, Maximal-flow technique and Shortest route technique.

Keywords : Networking Techniques, Minimal-Spanning Tree technique, Maximal-flow technique, Shortest route technique, Network Models, Maximal flow, Minimal Flow, Shortest route, Minimal Spanning Tree, Maximal Tree, Course Case Mapping


  • Introduction
  • Suggested Questions for Discussion

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