Business Case Studies, Operations Management Case Study, Playhouse Toys Centre, Process Layout

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Operations Management Case Study

Case Title:

Playhouse Toys Centre: Implementing Process Layout

Publication Month and Year : December 2009

Authors: RagaSravanthi Vemulavada Dr. V. Srinivas

Industry: General Business

Region: India

Case Code: OM0005

Teaching Note:  Available

Structured Assignment: Available


Playhouse, one of the famous toys wholesale distribution centres, is located near New Delhi, India. Playhouse has a huge customer base wherein the customers place orders either online or order for a bulk directly at the centre. The management of Playhouse was dissatisfied with the costs involved in moving the loads between the departments. They wanted to reduce the costs which could be done by modifying the layout. The case study mainly centres on Playhouse implementing process layout in order to reduce the materials handling costs. Process layout has been particularly implemented in this case since Playhouse consisted of grouping the departments of the same functional type together.

Pedagogical Objectives:

      The case study may be used for understand:
  • To understand the basics of Layout Planning
  • To explain Process Layout.

Keywords : Process layout, layout, Process-Oriented layout, Work Cntre, Load Distance rating, Revised layout, materials handling Cost


  • Introduction
  • Suggested Questions for Discussion

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