Business Case Studies, Operations Management Case Study, Garb, Supply Chain Strategy

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Operations Management Case Study

Case Title:

The House of Garb: Implementing Supply Chain Strategy

Publication Month and Year : December 2009

Authors: RagaSravanthi Vemulavada Dr. V. Srinivas

Industry: General Business

Region: India

Case Code: OM0006

Teaching Note:  Available

Structured Assignment: Available


The case study primarily deals with ‘The House of Garb’, a fashion house in New Delhi, which has been in the fashion business since 1982. The company, which has been enjoying success with the current business model, started getting complaints from its retailers. After assessment, the company realised flaws in its supply chain. For this, they evaluated different supply chain strategies and chose Mass Customisation to be implemented in their company. The company could satisfy the retailers as well as its customers after the successful implementation of Mass Customisation programme.

Pedagogical Objectives:

  • To analyse planning and scaling the supply chain
  • To understand Supply Chain Strategy.

Keywords : Supply Chain Strategy, Supply Chain, Supply Chain Management, Supply Chain Design, Logistics, Mass Customisation, Logistics Management, Mass Customisation Strategy, Global Sourcing, Outsourcing, Value Density, Supply Chain Design Strategy


  • Introduction
  • Suggested Questions for Discussion

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