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Case Title:

Assessing Customer Purchase Behavior at India Bazaar Retail Ltd.

Publication Year : 2012

Authors: Dr. Surajit Ghosh Dastidar and R Muthukumar

Industry: Retailing

Region: India

Case Code: OM0039

Teaching Note:  Not Available

Structured Assignment: Not Available


OR





Abstract:
This case study helps students to understand how to assess customer purchase behavior.

With the intention of maintaining its focus on the customer, India Bazaar Retail Ltd undertook a pilot study to assess which of its products tended to be purchased together and to initiate new campaign strategies to attract the customers.

Pedagogical Objectives:

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