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Operations and Project Management Case Study
Case Title:
Bamboo House India: Reducing Uncertainty in Project Completion Using PERT
Publication Year : 2010
Authors: Dr. V. Srinivas
Industry: Home Applainces
Region:India
Case Code: OPM0029
Teaching Note: Available
Structured Assignment: Not Available
Abstract:
In today’s growing economic situation, business strategies of companies have to
be dynamic and adaptable to gain competitive advantages and maximise their
profitability. Business strategies involve firms undertaking numerous projects which
may vary from simple to complex projects. The total project completion time
depends on the completion time of all the activities involved. Project management
plays a vital role in situations where complex projects are to be completed as per
schedule. Projects require a group of related activities – in sequence or/and in
parallel – to be completed in time. The order of initiation of the activities depends
on their ‘precedence condition’. The required activities have to be logically arranged
to construct a network, which is useful in analysing the project schedule. Program
Evaluation and Review Technique (PERT) is a network model, which works on the
principle of Activity on Arc (AoA) approach. The essential idea of this case study
is to understand the usage of PERT model in reducing uncertainties during project
completion as done by Bamboo House India (BHI).
BHI, founded by Prashant Lingam and Aruna Kappagantula is a social enterprise located in Hyderabad, striving to promote green livelihood to rural and tribal population in India. The focal objective of BHI is to promote viable social, economical and environmental solutions to the rural and tribal artisans. The founders initially developed a project plan for the business operations but noticed uncertainties in time taken for activities implementation. They reviewed the situation and adopted PERT model to minimise the uncertainties in activity duration times.
Pedagogical Objectives:
- To understand about the network models and their benefits
- To understand the different steps involved in PERT model and its application in BHI.
Keywords : Project Management, Operations Research, Project Scheduling, Project Network, PERT model, Planned activity duration, preceding Activity, Uncertainty, Expected time of an activity, Optimistic time, Most likely time, Pessimistic time, Critical path, Variance
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