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Case Title:

Athletics Authority of Indraprasthan

Publication Month and Year : July 2009

Authors: Prof. L. Shridharan

Industry: Not Applicable

Region: India

Case Code: QM0021

Teaching Note: Not Available

Structured Assignment: Not Available


OR





Abstract:
Kher & Associates, located in Navi Mumbai, is a hospitality firm specialising in nutrition diets. Arjun Kher (Kher), the CEO of the firm, recently came across the possibility of getting an order to supply food items to athletes in the forthcoming Asian games. The diet he has to provide should be balanced and nutritious. Even the cost has to be reasonable. Arun Kumar (Arun), the nutritionist, was given the responsibility of bagging the order. How should he go ahead?

Pedagogical Objectives:

  • To understand the Linear Programming (LP) model and its business applications
  • To discuss how to use LP model for decision dilemmas.

Keywords : Operations research; Quantitative methods; Linear programming; Simplex method; Graphical method; Optimal mix; Profit maximisation; MBA Course Case Mapping; Business Statistics; Quantitative Methods; Course Case Mapping

Contents:

  • Introduction
  • Per Capita Nutritive requirements per day
  • Nutritive Composition and Prices of different Foods: Kher & Associates Limited
  • Nutritive Composition and Prices of different Foods: Chawla Sports Foods Limited

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