Business Case Studies, Quantitative Methods Case Study, Zhe Jiang Auto Works Inc

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Case Title:

Zhe Jiang Auto Works Inc.

Publication Month and Year : July 2009

Authors: Prof. L. Shridharan

Industry: Not Applicable

Region: India

Case Code: QM0022

Teaching Note: Not Available

Structured Assignment: Not Available


OR





Abstract:
The case details the issues of a Hong Kong-based automobile firm Zhe Jiang Auto Works Inc. (Zhe Jiang). As the company was affected by various reasons, the CEO Chang-sun wants to go for insurance coverage. Even after deep discussion, the executive of the insurance company, Ka-Man Cheung (Cheung) is still not clear as to how to calculate the worth of each resource in order to calculate the premium amount.

Pedagogical Objectives:

  • To understand the Linear Programming (LP) model and its business applications
  • To discuss how to use LP model for decision dilemmas.

Keywords : Operations research; Quantitative methods; Linear programming; Simplex method; Graphical method; Optimal mix; Profit maximisation; MBA Course Case Mapping; Business Statistics; Quantitative Methods; Course Case Mapping

Contents:

  • Introduction

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