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Case Title:

"Melting Delicacies" Ice Cream Parlor Chain (B)

Publication Year : 2012

Authors: L Shridharan and Saradhi Kumar Gonela

Industry: -

Region: -

Case Code: QM0029

Teaching Note: Not Available

Structured Assignment: Not Available


OR





Abstract:
This case study helps in understanding application of one way Analysis of Variance.

Maria, an entrepreneur operating five ice cream out lets under the brand "Melting Delicacies", notices fluctuations in the sales and she was informed by store managers that the fluctuations were due to growing competition in the vicinity.

In an attempt to verify the reasons she took weekly sales of all outlets and wanted to a statistical analysis of the data.

Pedagogical Objectives:

  • One-way Analysis of Variance

Keywords : One-Way Analysis of Variance, Quantitative Techniques, ANOVA, Statistical Analysis, Hypothesis Testing

Contents:

  • "Melting Delicacies" Ice Cream Parlor Chain (B)
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