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Case Title:

Wal-Mart in India: The Future

Publication Year : 2010

Authors: Paul S, Ghosh A

Industry: Retailing

Region:India

Case Code: GGL0056IRC

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
The case deals with Wal-Mart's decision to enter into India and establish its retail stores in the country. The case analyses the market entry strategy that a global retail giant should adopt in an emerging market. It gives an understanding of the critical success factors of Wal-Mart and analyses the potential of the Indian retail industry. It also discusses the various challenges that Wal-Mart might face in India and whether the domestic retail companies would be able to compete against Wal-Mart. The question that the case aspires to answer is whether Wal-Mart would be successful in India and what strategy should it adopt to capture the Indian market?

Pedagogical Objectives:

  • To understand the factors which led to the growth of Wal-Mart and its decision to expand overseas
  • To analyse the potential of the Indian retail industry and Wal-Mart's strategy for entering India
  • To analyse whether the domestic retail companies would be able to compete against Wal-Mart
  • To analyse the various challenges that Wal-Mart might face in India and to debate whether Wal-Mart would be successful in the country

Keywords : Wal-Mart; Retail; Market entry; Joint venture; Bharti; Retail industry; Wal-Mart's global presence; Future of Wal-Mart; Organised retail; Indian retail industry; Everyday low prices (EDLP); Discount retailing; Expansion overseas; Retail competition

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