Business Case Studies, Going Global & Managing Global Businesses Case Study, Cairn India

print page
Tell A Friend

Case Categories

Going Global & Managing Global Businesses Case Study

Case Title:

Acer Creating New Growth Platforms: Will it Sustain Global PC Wars?

Publication Year : 2010

Authors: Thadamalla J, Chaturvedi S, Syed A, Dadhwal V

Industry: Engineering, Electrical and Electronics


Case Code: GGL0057IRC

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

In 2007, Acer emerged as the third largest PC vendor surpassing its Asian rival Lenovo. Acer recorded the highest growth among the top five industry players. It had strategically strengthened its foothold in the US and European markets by acquiring Gateway and Packard Bell. However, in the wake of intense competition and commoditisation in the global PC industry, the market shares of global PC vendors had become highly vulnerable. While Acer was getting ready to challenge Dell, the second largest PC maker in the world, sustaining its very position as the third largest PC maker in the world raised questions in the industry.

Pedagogical Objectives:

  • To changing dynamics of the global PC industry
  • To he concept of organic and inorganic growth
  • To evolution of business models
  • To growth strategies in highly competitive industries.

Keywords : Going Global, Globalization, MNCs, TNCs, Global Strategies, Global Expansion Strategies, Emerging Giants, Emerging Giants From Emerging Economies, Emerging Giants Going Global, CEMEX, Growth Strategies, Organic Vs Inorganic Growth Strategies, Related Vs Unrelated Diversification, Mergers & Acquisition, Value Creation at Cemex, Cement Industry, Leverage, Highly Leveraged Firms, The Cost of Going Global

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre, Plot No. #44, Nagarjuna Hills, Punjagutta, Hyderabad - 500082. INDIA
Ph: +91- 9640901313

©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap