Business Case Studies, Going Global & Managing Global Businesses Case Study, Cairn India

print page
Tell A Friend
Bookmark
 

Case Categories

Going Global & Managing Global Businesses Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

AMD: Consolidating Presence in China

Publication Year : 2010

Authors: Paul S

Industry: Engineering, Electrical and Electronics

Region:China

Case Code: GGL0058IRC

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
In 2006, AMD (Advanced Micro Devices, Inc) the second largest chip maker in the world, planned to focus on high growth markets from South Asia to Eastern Europe. The company's prime focus was China as it had been considered as a key driver of growth in the Asia-Pacific region. AMD's invasion into the Chinese market began in 2004 when Lenovo started using AMD's processors. But in 2006, the company planned to strengthen its position in China by making a strategic agreement with the nation's top computer manufacturers. AMD had already challenged Intel with its innovative product and acquisitions but its expansion in China may further eat away Intel's market share. The case discusses in detail AMD's strategy to consolidate its presence in China, problems associated with it and how the company planned to minimise the risk

Pedagogical Objectives:

  • To understand the Asian chip market
  • To analyse the semiconductor market in China
  • To debate on AMD's strategic initiatives.

Keywords : AMD (Advanced Micro Devices, Inc); Intel; Microprocessor; China; Semiconductor; Dell (Dell Computer Corporation); Hewlett Packard (HP); Lenovo; Founder technology; Dynamic random access memory (DRAM); Texas Instruments; ATI (ATI Technologies is a subsidiary of AMD); Samsung; Taiwan Semiconductor Manufacturing Co (TSMC); Chip industry

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre, Plot No. #44, Nagarjuna Hills, Punjagutta, Hyderabad - 500082. INDIA
Ph: (+91) 40 23435310/11, 23435393 Fax: (+91) 40 23430288
E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap