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Consumer Behaviour Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
CSB0032IRC Tesco's Online Sales Strategy
CSB0031 Indian Consumers: Shopaholics by Chance, Dealaholics by Choice? (B): Impulsive vs Compulsive Buying Motives
CSB0030 Indian Consumers: Shopaholics By Chance, Dealaholics By Choice? (A): An Exercise
CSB0029 Online Shopping Behavior: Indian Vs International Consumers
CSB0028 Tata Nano: Consumers' Post-Purchase Behavior
CSB0027 Shah Rukh Khan Vs Aamir Khan: Who is the Better Marketer?
CSB0026 Reality Shows in India and Colors Channel's National Bingo Night: Abhishek Bachchan's Aaraam Classes
CSB0025 Indian Consumer Market: India Emerges, Indian Consumers Surge
CSB0024 India’s Best Marketers: Consumer Psychologists or Marketing Wizards?
CSB0023 : Crafting a Brand Positioning With Reference Groups
CSB0020B GAP's Turnaround Strategies: Winning Back its Customers?
CSB0014P Pepsi’s Strategy to address Changing Consumer behaviour: Would it Succeed?
CSB0022C Wal-Mart in Japan: Survival and Future of Its Japanese Business
CSB0018 Liz Claiborne The US Apparel Retailer’s “Three-M’s” Strategy
CSB0016 L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
CSB0013A Marketing Fizzy Fruit to kids: Opportunities and Challenges
CSB0011P Frito-Lays: Healthy Food Initiatives
POS0027B Segmentation of Stores in Best Buy: Is It Really Customer-centric?
GGL0031 McDonald's Localization Strategy: Brand Unification, Menu Diversification?
CSB0019B Gap Inc.’s Declining Apparel Sales in Europe:Style or Substance?


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